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Mungkin banyak yang belum tau bahwa sekarang bersama dengan Soe Jakarta, alex[a]lexa berkantor di Jakarta Creative Hub, yaitu sebuah working space  yang menyediakan sarana untuk brand – brand kreatif Indonesia. Hari Kamis, tanggal 7 September 2017, Alex[a]lexa, dan our sister brand Soe Jakarta,diajak oleh Jakarta Creative Hub untuk merasakan jadi visitor di MRT Jakarta yang sedang dalam proses pembuatan. Hari yang seru ini menjadi kesempatan yang sangat berkesan bagi team Alex[a]lexa and Soe Jakarta. Orang yang sudah lama tinggal atau lagi liburan di Jakarta, pasti ngerasain yang namanya macet. Sekarang semua orang sudah punya yang namanya kendaraan pribadi, seperti mobil...

  It's 07.30 AM and freezing. At least for us, coming from a warm country with only two distinct seasons, dry season and monsoon season. We have just arrived at Incheon International Airport, Seoul, South Korea. We are here because our sister brand, SOE Jakarta, has been selected to present their Fall/Winter 2017 collection at Fashion Kode, Seoul, in collaboration with Samsung Galaxy, and  alex[a]lexa will be supporting them with our footwear collection.  Now back to the weather, while Seoul is classed as having a temperate climate with four distinct seasons, summer, winter, spring and autumn. Many say, the most pleasant seasons, for...

Are you bored with how your hair looks? Spring/Summer hair trends have just hit the streets along with fabulous clothes from your favorite brands! Not yet ready to commit with a haircut? Don’t worry; fresh off the runway styling is surprisingly affordable and easy to do with Tresemme’s amazing hair products.   Last post, we talked about the tucked-in bob. This is one hairstyle that’s been spotted on and off the runways. Our talented hair and makeup artist Gisela Wina (@giselawina) called this one the “Three Layers Twist”. Now it’s your chance to get the look! If you have wavy...

Did you know that Alex[a]lexa has a premium sister label? It’s called SOE Jakarta. SOE Jakarta is a ready-to-wear casual-luxe brand featuring hand woven textiles crafted by expert Indonesian textile artisans juxtaposed with modern, technical fabrics brought together in reimagined classic silhouettes that aims to be a staple in the wardrobes of the modern woman. And for their Fall/Winter 2016 collection we collaborated with them on their lookbook’s photo shoot. Did you notice one of our dresses worn by the model? Yup, our Sophia Dress was used for the styling of one of the looks, as you can see below....

As part of the shortlisted Mazda’s Young and Vibrant Designer show, alex[a]lexa launched their Spring/Summer 2015 collection at Jakarta Fashion Week 2015. This season, Monique Soeriaatmadja, the Creative Director of the brand, was inspired by the dual contradicting properties of water. Calming and relaxing on the one hand, yet it can be so powerful that it can destroy whole cities. It flows yet it can be contained. This concept of duality is what inspired the self taught designer to create pieces like the exaggerated A line silhouette, with structured side panels and a more fluid centre panel. Soothing water textures of...