Get a HOT BOB without giving your hair the chop!

Fathiana Riezky

Did you know that Alex[a]lexa has a premium sister label? It’s called SOE Jakarta. SOE Jakarta is a ready-to-wear casual-luxe brand featuring hand woven textiles crafted by expert Indonesian textile artisans juxtaposed with modern, technical fabrics brought together in reimagined classic silhouettes that aims to be a staple in the wardrobes of the modern woman. And for their Fall/Winter 2016 collection we collaborated with them on their lookbook’s photo shoot. Did you notice one of our dresses worn by the model? Yup, our Sophia Dress was used for the styling of one of the looks, as you can see below.

For this campaign, we are thrilled to be in a position to collaborate with Tresemme. Tresemme supported us with their great products to augment our amazing hair and makeup team Gisela Wina’s (@giselawina) efforts to achieve awesome hairstyles!

Having able to achieve such a magnificent result, we thought that we should share our secret tricks to you!


One of the hairstyles we used is called the tuck in bob, which is in trend for the FW16 fashion shows. This is the best hairstyle for those of you who want the hot bob without cutting your hair!


  1. To enhance your natural texture, spritz and scrunch your hair after using Tresemme’s Salon Finish Hair Spray.

The Tresemme Hair Salon Finish Spray leaves no stiffness or stickiness, only water-free, humidity-resistant flexible hold.

2. Divide your hair into 2 loose pigtails and secure it with an elastic band.

3. Loop the length of your hair in each pigtail and place the bottom part under your hair, then secure with bobby pins. Spread out your hair and take a few strands out for an effortless look. Finish with a spritz of hairspray to hold…



Finish it with Tresemme Hair Salon Finish Spray!


And… Voila! A whimsical yet refined look that looks great for any occasion! For more tips on caring and styling your hair visit and check out their Instagram (@tresemmeid).

Writer: Jossa Lukman (@iosaioscha) & Widya Rahmaningrum (@widyarahma)