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Summer Hair Inspiration

Fathiana Riezky

Tags aex[a]lexaxtresemme, alex[a]lexa, hair do, runway look, SOE Jakarta, TRESemmé

Summer Hair Inspiration

Are you bored with how your hair looks? Spring/Summer hair trends have just hit the streets along with fabulous clothes from your favorite brands! Not yet ready to commit with a haircut? Don’t worry; fresh off the runway styling is surprisingly affordable and easy to do with Tresemme’s amazing hair products.   Last post, we talked about the tucked-in bob. This is one hairstyle that’s been spotted on and off the runways. Our talented hair and makeup artist Gisela Wina (@giselawina) called this one the “Three Layers Twist”. Now it’s your chance to get the look! If you have wavy...


Get a HOT BOB without giving your hair the chop!

Fathiana Riezky

Tags aex[a]lexaxtresemme, alex[a]lexa, hair do, runway look, SOE Jakarta, TRESemmé

Get a HOT BOB without giving your hair the chop!

Did you know that Alex[a]lexa has a premium sister label? It’s called SOE Jakarta. SOE Jakarta is a ready-to-wear casual-luxe brand featuring hand woven textiles crafted by expert Indonesian textile artisans juxtaposed with modern, technical fabrics brought together in reimagined classic silhouettes that aims to be a staple in the wardrobes of the modern woman. And for their Fall/Winter 2016 collection we collaborated with them on their lookbook’s photo shoot. Did you notice one of our dresses worn by the model? Yup, our Sophia Dress was used for the styling of one of the looks, as you can see below....


Fluidity and Boundaries | SS 2015

Monique Natalia

As part of the shortlisted Mazda’s Young and Vibrant Designer show, alex[a]lexa launched their Spring/Summer 2015 collection at Jakarta Fashion Week 2015. This season, Monique Soeriaatmadja, the Creative Director of the brand, was inspired by the dual contradicting properties of water. Calming and relaxing on the one hand, yet it can be so powerful that it can destroy whole cities. It flows yet it can be contained. This concept of duality is what inspired the self taught designer to create pieces like the exaggerated A line silhouette, with structured side panels and a more fluid centre panel. Soothing water textures of...


UI Fashion Week 2014

Monique Natalia

  If you missed our show at UI Fashion Week, here is your chance to view our Space Oddity collection which was showcased at Kota Casablanca, 24th August 2014. As an UI graduate, our Creative Director, Monique Soeriaatmadja, feels very proud and honoured to be invited back to show at UI Fashion Week for the third time. We would like to thank all the hard workers of the UI Fashion Week team for all their support during this event and also to our lovely models. This space travel inspired collection has one of our most favourite prints of the season!...


Jakarta Fashion Week 2015

Monique Natalia

  We are very excited to announce that we were chosen to be one of Mazda Young & Vibrant Designers and will sow our Spring/Summer 2015 collection at Jakarta Fashion Week 2015 on November 6th 2014 along with the Hunting Fields and Hartono Gan. Would you like to be the first few to witness the this showcase? We are giving away some exclusive invitations, check out our twitter and instagram: @shopalexalexa for more info   http://www.jakartafashionweek.co.id/en/